

Media monitoring tools, like Brand24, have got this covered.īrand24 tracks mentions of keywords that you want to monitor across the whole web with a focus on social media.


Using social media as a communication channel is a must for the vast majority of companies. But seeing what your competitors do and how their audience perceives them across a huge variety of platforms isn’t something you can easily do by yourself. All that’s left now is to list a few domains that are your organic traffic competitors: In Site Explorer, enter your own domain and then click “Content gap.” Your domain will automatically be prefilled in the “But the following target doesn’t rank for” field. These content gaps can quickly give you many new ideas for your content planning. It shows keywords for which your competitors rank, but you don’t. There are lots of use cases for competitor analysis, so I’ll just explain my favorite feature: Ahrefs’ Content Gap tool. My favorite functionality: Finding content gaps between you and your competitorsĪhrefs’ Site Explorer provides an in-depth look at both organic and paid search traffic, including backlinks of any website. With its help, you can develop an SEO, PPC, and content marketing strategy to outsmart your competition. Having reliable and insightful data about what your competitors do in this space is crucial-and that’s where Ahrefs comes into play.Īhrefs provides data about your competitors’ content, backlinks, keywords, PPC ads, and much more. Most companies consider organic and paid search traffic to be some of their most important traffic sources. Ahrefs – for SEO, PPC, and content marketing
